On October 1st, Zuckercreme will open a new Montavilla location at 414 SE 81st Ave. After less than a year in the Brooklyn neighborhood, owner Brittany Sigal decided to relocate the shop closer to home, taking over the former INVOKE space. The store will sell a curated selection of locally produced products and menu items.
Seasonal variety guides the selections offered to customers at Zuckercreme. Starting Friday, the shop will feature items under the collective theme of pumpkin spice & everything nice. They work with different bakers to offer a special rotating menu, along with coffee and tea drinks. Seasonal treats and drinks are only one part of the shop’s offerings. Each theme will encompass a selection of fitting homewares, vintage items, artwork, clothing, accessories, and ceramics. The space will also host scheduled workshop events.
The idea of seasonality is essential for Sigal’s vision of Zuckercreme. “I love the idea of a shop telling time. Rotating themes and being in sync with the time of the year means I’ll always be moving forward, and I’ll never get bored.” Sigal imparts her excitement for seasonal transformation to the customer through all the senses. “Zuckercreme is meant to create a temporary world where you can fully immerse yourself in an experience and enjoy the tastes, smells, colors, and memories of that season. Food is a big piece and what I believe connects us to each other. I wanted a way to work with people that would allow them to participate based on their own nostalgia, culture, and personal taste.”
Like the store’s aesthetic, Zuckercreme’s name stems from nostalgia. “Zuckercreme is sugar cream in German. My family is German, and I’m from the good ol’ midwest, Indiana. Sugar cream pie is Indiana’s state pie and what I always grew up eating.” Explained Brittany Sigal.
The business began last June as a Saturday market titled the strawberry museum. It contained a small retail area and space for food vendors to sell treats. By July, they had expanded into a cafe. Thursday and Friday featured morning cafe service with retail and the occasional workshop. Saturday continued as the collaborative market day, and Sunday featured a special brunch. By August, they started offering dinner service on Thursday nights.
Although expanded food service seemed to be the direction Zuckercreme would grow, the location did not fit. “I was unsure of the future of the space, and the cafe didn’t work as well because the shared space I was in was more of a destination spot rather than somewhere that would have foot traffic, which is what I needed,” explained Sigal. Over the few months at the shop’s last location, they were able to test out ideas and figure out what worked and what needed to change. “This [experiance] very much shaped my future shop because I realized I wanted to do more retail and workshops with a small cafe and still host the community markets. I needed a better spot to make that successful, where there would be foot traffic, and I could make my own hours.”
These discoveries were not something that Brittany Sigal could instantly implement. It was not until the space in Montavilla opened up that the future iteration of Zuckercreme became a reality. “I don’t think I would have moved forward with taking on the risk of running my own space if I had not gotten the one I’ll be in,” commented Sigal. The new space does not contain a kitchen limiting the menu at this new location. However, according to Sigal, food is still an essential part of the shop’s future. “We will either have the seasonal coursed meal experiences off-site if we find another pop-up spot closer to Montavilla or do menus that don’t require a full commercial kitchen.”
Many details regarding Zuckercreme are in development and will likely continue to transform over the years. By design, the space will appear different to customers between visits but remain familiar. By continually changing, customers will need to visit often to see what’s new. Fortunately, being located within Montavilla Town offers a good amount of foot traffic to pull the curious and adventurous person of the street and into the shop. Starting this Friday at 9 AM, consider adjusting your path to stroll along SE 81st Ave and see what creations are for sale at Zuckercreme. The store is open from 9 AM to 5 PM, Wednesday through Saturday. Sundays, they host a community market from 10 AM to 2 PM.