Earlier this year, Mexican-themed fast-casual restaurant Baja Fresh closed its 10090 SE Washington Street location at the outer edge of Mall 205. Last week, architects working for the Chipotle chain submitted building permits for a new store at the same address. Both brands position themselves in a similar space within the corporate foodservice marketplace. However, Chipotle offers a smaller menu of core items and substantially more locations than Baja Fresh.
Recently, all Baja Fresh franchise locations in Portland have ceased operations, including the Mall 205 store. Both of these fast-casual dining brands started in the early 1990s and attracted many of the same customers. Baja Fresh was first to the Portland market and established a strong presence. However, early investment from the McDonald’s corporation helped launch Chipotle into a national brand. McDonald’s divested financial interest in Chipotle by 2006, but by then, the restaurants specializing in bowls, tacos, and Mission burritos had already become well-known across the United States, outpacing many competitors.
The Mall 205 Chipotle is several months away from opening. Building permits for a new serving area, restrooms, office, commercial kitchen, and walk-in cooler are pending approval. Plans can change anytime and may not result in the store’s opening. However, this location fills a service gap for the company, situated between its Cascade Station and Clackamas Town Center stores. This Mall 205 Chipotle location would join another popular fast-food chain planned for this area. This month, Chick-fil-A received approval to construct a restaurant within the existing structure at 9950 SE Stark Street. Both these developments will increase traffic to the area during peak dining times. However, they will not offer drive-through service and both have on-site parking available, reducing the likelihood that lines will back up onto the street.
Update: This location will open on July 23rd.
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