For sixteen years, the Landmark Saloon served the community below the western base of Mt Tabor at 4847 SE Division Street before closing on February 13th. Regulars at that establishment, Graham Talley and Scott Phillips, feared the loss of an affordable community gathering space in an area undergoing significant redevelopment. They took over the lease of the converted 1906-era house and brought on Nick Wilson, who previously owned the Landmark, to guide them as they spruced up the place. On Friday, July 24th, they will begin a two-day grand opening celebration for the Switchback Saloon with drink specials and live music.
The Switchback Saloon is a cultural continuation of the Landmark, but it’s also a new business that draws inspiration from the community and staff as it constructs its future. The owners want to make sure Landmark regulars feel at home in the updated establishment, but they also want to make their space inviting to all people looking for a third space—a location that is neither home nor work. “We’ve met a lot of folks here over the years, and it’s been a good community gathering space,” explained Phillips. “The watering hole that everyone goes to.” However, they know the national trend shows people drinking less adult beverages. Consequently, they are embracing non-alcoholic drink options that include mocktails and NA-beers. They are also looking at serving coffee in the morning with breakfast items that will not price out a neighborhood regular. “We really want to be a resource to serve the community,” said Talley. “We probably won’t be doing anything really fancy, but if someone can come and spend $10 to $12 to get a good filling breakfast, and a cup of coffee under $5, I think that would be great.”
People will have to wait for some of the new additions. Work to this point has focused on repairing the hardwood floors inside, completely reconstructing the two bathrooms to remove their “dive-bar” aesthetic, updating the kitchen, and general decluttering of the building. As they make changes and plans for the future, the partners say they are involving staff in those choices. “We’re passionate about alternative business models and methods, a more democratic workplace where the staff gets to decide the policies, not just us dictating them,” explained Talley. They will be instituting profit-sharing programs and keeping the books open, letting employees see the finances.
Both the new owners are experienced businesspeople, but have never owned a foodservice or bar establishment. That is why they are seeking help from the former owner and the people who know the space well. “The decisions we’re making around here are coming from literally interviewing the customers and our staff to figuring out what they want to see,” said Talley. “There definitely seems to be a demand for a little more low-scale offerings, like the cowboy breakfast and cowboy coffee.”
The nod to the cowboy in the menu is intentional. The Landmark Saloon was a well-received country and western music venue with small stages for recognizable regional performers and developing musicians in the genre. The Switchback Saloon will continue that to a degree but will also make room for other tastes. “We’re planning on expanding outside of just the classic kind of country western honky tonk, still doing live instrumentation, but we’ll be expanding into jazz, funk, and soul,” said Talley. They removed the permanent stage at the front of the interior seating area to make room for more tables, but will replace it with a convertible stage that can transform from a guest area in 30 minutes on event nights. The existing outdoor covered stage will remain the primary venue space, as it is centrally located in the large private yard adjacent to the saloon.
The new owners acknowledge that there are several other bars in the area, but note that this one offers a unique format that is not easy to replicate in an area where available land is rapidly being redeveloped for multifamily projects. The saloon’s property features a large outdoor patio that is several times the size of the bar’s interior. Within that fenced outdoor area is a stage, a secondary bar serving canned beers and shots, and clusters of covered seating fill all corners, and bark-chip-covered grounds make room for outdoor game play, including corn hole. Within the exterior space is Leroy’s Familiar Vittles food cart. That independent business operates overlapping hours with the saloon and is the primary food service provider. The menu features smoked and grilled meats along with mac and cheese, collard greens, and other classic country dishes.
Their drink menu features mostly local beers on tap and whisky. The owners explained that they sell a healthy number of packaged beers, with some notoriety. “We sell a ton of cans. I think at some point, [Landmark Saloon] was like number five for Rainier sales in the entire country,” recalled Talley. “We still sell out of Rainier cans every weekend,” added Phillips. They will add craft beer and some top-shelf whisky to meet higher-end interests, but appreciate the affordability of canned beer. “It’s one of our cheapest drinks. Buying a Tallboy, coming out here, hanging out with friends, that’s very much one of the things that we want to keep alive,” said Talley. “Regardless of what is in your bank account, people should have that third space they can go to and just actually hang out with old friends and new ones.”
The regulars are already back in the space as word of the reopening spreads, but the owners know they will need to find new people looking for a social space. “Gen Z’s not as active in the bar scene, and I think in Portland you’ve seen less activity in some of these local bars, which is why they’ve closed,” said Phillips. He hopes their investment in the Switchback will keep Portlanders invested in their local bar spaces and help bolster personal interactions. “Whether it’s for music, or events, or just to hang out with their friends after work, whatever it is, just keeping that social connection alive.” Talley acknowledges it will take work to keep this space alive. “I know from experience it’s not easy running a small business, and there are a lot of bars shutting down. I’m just hoping we keep getting the support that we’ve been getting so far from the Portland community, so that we can keep going.”
The Switchback Saloon’s grand opening spans Friday to Saturday, July 24th and 25th. They currently serve people from 3 pm to midnight on weekdays and open an hour earlier on the weekends. Times will adjust as they update offerings. The event will feature live music both nights and a mustache-shaving service, where the new owner, Graham Talley, will remove his well-groomed lip hair in solidarity with patrons who want to start the long and awkward grow-out period. Past patrons and interested people are invited to the grand opening of the Switchback Saloon. The owners hope everyone will enjoy the updates and the homage to its past incarnation. For those not excited for the name change, they may only need to wait until the old name becomes available again in the State registry. Graham Talley and Scott Phillips said the new name is an inside joke because, after much effort to find a new name, they decided it didn’t matter and may “switch back to calling it Landmark.”
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