Hinterland will open its second location at 7112 NE Glisan Street, expanding from the existing store in Sonoma County, California. Although currently closed to the public, the new storefront will eventually offer prepared coffee drinks along with retail items. Until then, this location serves as the hub for online sales and production.
The Montavilla store houses a roastery for coffee bean production and a printshop for clothing and other items. Finished products are shipped back to the California store to sell from that location. Hinterland’s two owners decided to expand north, splitting store management between them. Owner Trinia Jean runs the Montavilla shop and is in charge of coffee and apparel production. Jean moved to the region due to its lower cost of living and proximity to the bulk of Hinterland’s customers.
Hinterland began in 2014 as a screen-printing collaboration that exclusively uses American made clothes for their prints. Before the pandemic, they decided to expand into coffee production. Jean has 16 years of experience with coffee preparation and sales. Durning the COVID-19 shutdowns, coffee sales kept the business healthy, with Coffee Subscriptions becoming a significant portion of the companies monthly sales. The store in Portland provides expanded space for coffee production and online order fulfillment.
The shopfront’s patina attracted the business owner to Montavilla. “The storefront was rough, and I like to improver places,” explained Jean. The 1914 building had the right character for the company’s esthetic, and the store’s interior buildout embraces those features. An old display case left in the store is now merged with a salvaged bar to form a key fixture for coffee service. Jean explained that “there will not be many new things” decorating the store outside of inventory items. Instead, aged and reused items are preferred.
Hinterland’s operational footprint expands beyond the single shop. Jean rents 7112 and 7114 NE Glisan Street, using the back half of Citrine Bloom next door for coffee roasting and product creation. Cooperation between the two stores will expand when they open to walk-in customers. A passageway between the shops let customers transition between coffee, clothing, and plant shopping.
An opening date is dependent on health and safety recommendations from the State and County. Fortunately, the company is not solely reliant on in-person customers. Shopping the Hinterland website is an equally effective way to support this Montavilla based retail and manufacturing business. Eventually, the storefront will be alive with coffee service and shoppers, adding to the Glisan Street revival.