A year after its acquisition by US Foods, Smart Foodservice stores are rebranding. The food cart and small commercial kitchen supply stores are now known as US Foods CHEF’STORE. The Montavilla location at 8250 SE Stark Street already features new signage reflecting the name change.
US Foods acquired all 70 Smart Foodservice stores in March of 2020. At the time, Smart Foodservice was expected to merge with existing CHEF’STORE locations. Despite the new signs, the CHEF’STORE website does not reflect the additional Oregon locations. However, Smart Foodservice posted information about the name change on the company’s website. Officially the branding swap begins on March 1st and will continue throughout 2021. Provided information indicates that much of the store’s pricing and policies will remain the same. As operations further integrate with the parent company, customers will eventually gain access to expanded US Foods brands and more integrated billing.
The name change is mostly inconsequential to neighborhood patrons of the store. However, it does signal the chain’s transformation to a nationwide foodservice supplier. Smart Foodservice was an Oregon-owned and managed company. Those stores now move inline with US markets and dietary trends. Look for additional changes inside the stores as the name change progresses.