Tag: Endure

Flipside Hats Flips Storefronts

Flipside Hats recently moved one door down within the same building, taking over 7848 SE Stark Street from a previous tenant. The hat company relocated to Montavilla from SE Belmont Street in November 2021 after an extensive remodel of the building. Endure Vintage Furniture rented the smaller retail space at the hat-maker-owned building in February 2023 but closed the business last April. Flipside Hats and its related brands moved their operations out of the building two years ago, relocating to Tucson, Arizona, while maintaining Portland-based production. Since then, the company only used the showroom space on SE Stark Street. Flipping storefronts in the building allowed the owners to rent to a new furniture company, Storied Vintage, which could use the expanded floor space as they increase capacity.

Kori Giudici and Jacob Wollner co-own Flipside Hats and have had strong ties to Portland. The couple bought the Montavilla building at the beginning of 2021 and renovated it to serve as a showroom, warehouse, and design shop. However, after a year, circumstances changed, and they needed to move out of the state. “We moved most of our operations like our offices and our warehouse and our design to Arizona,” explained Wollner, adding, “We still have our production in Portland.”

When the last tenant vacated, Giudici and Wollner had the opportunity to consider leasing out the smaller space again or switching locations based on interest from prospective tenants. They found Storied Vintage looking for dedicated showroom space with a backroom workspace, prompting the change in locations. Wollner said the last occupants left significant repair work, so they would have already needed to invest in that space, further incentivizing the storefront swap. They have also seen a decrease in foot traffic walking into the shop and saw this as a way to update operations.

Empty Flipside Hat space at 7850 SE Stark St and the future home of Storied Vintage

The new storefront space will have slightly reduced operating hours but offer an increased product selection. “We are planning to expand our specialty item offerings from the shop, making it more interesting and engaging for people based on what they want,” said Wollner. The store will carry more items produced by maker partners, offering jewelry, cards, and other small craft items complementary to the hats on display. Flipside Hats will also expand its apparel lines and have a specialty line of Portland hats. They expect these changes will bring more people into the shop and keep their four store employees busy with guests seeking the right accessory.

Flipside Hats is open from noon to 6 p.m. Wednesday through Friday and from 10 a.m. to 4 p.m. on the weekends. They are closed on Mondays and Tuesdays. Customers can shop for the current hat collections online or in the store. The shop has unique items that are not always available online.


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Endure Vintage Furnishings on SE Stark

Last weekend, Endure vintage furniture opened at its new location in Downtown Montavilla. The store moved to 7848 SE Stark Street after relocating from a temporary space on E Burnside Street. The mid-century modern focused furniture store joins a handful of other shops selling classic items on SE Stark Street.

Endure began as a pop-up shop in late 2022, and its success kept the doors open. A steady interest in the store’s collection prompted the owners to relocate to a permeant storefront with more space. Although this business’ name is relatively new, co-owner Brandon Laws has eight years of experience selling furniture online and operates other vintage enterprises outside of Oregon.

During their location search, Laws and his partner, Stephanie Trimble, considered one space near a collection of vintage shops on SE Hawthorne Boulevard. However, they ultimately chose to take the storefront next door to Flipside Hats in that recently remodeled building. “The space itself is beautiful and has light and really good windows. I just kind of fell in love with the space,” explained Laws. “It just seems like Montavilla is in a better position of its arc. People are moving east in our city, and I feel like Montavilla’s time is just around the corner.” Said Laws. He recognizes the neighborhood is already an established Portland destination but feels there is plenty of room to mature, particularly around the growing number of Vintage shops clustering together on the main street.

SE Stark Street has featured antique shops for decades, but the number of shops has increased dramatically over the last three years. In this competitive market, Endure sets itself apart from the other shops by focusing on a particular era of furniture. “Though a handful of vintage shops have opened on that little stretch of Stark Street, we have a little bit different flavor of inventory than the other ones,” said Laws. “We’re a little bit more strictly mid-century modern than most folks. We focus on case goods, so credenzas dressers and things that are shaped like boxes.”

Article images courtesy Endure

The bulk of inventory comes from the 1950s through the 1960s, and store staff refinish most pieces, restoring them to their original condition. Laws and Trimble feel that those years were the best era for American-made home goods. “We’re drawn to things that are really well crafted. We focus on a time period where there was a lot of bounty in the United States, and there were actually big-name designers designing pieces of furniture, which stopped happening in the US after a certain amount of time,” explained Laws. During that time, people invested more of their income towards quality furniture made with hardwoods and other durable materials. 

The search for mid-century modern furniture takes a nationwide hunt by a group of enthusiasts. “I have a few friends that pick for me out in the Midwest and East Coast. We travel the country and load up the biggest truck we can get,” said Laws. They then transport those items to a warehouse or other storage locations to be cleaned up and made ready for a new home. On average, Laws and Trimble only display ten percent of the available inventory in the shop. Consequentially, they often have access to the particular item a customer wants. “We’re pretty good at finding things for people,” remarked Laws.

Article images courtesy Endure

Endure’s inventory is not restricted to vintage furniture. Stephanie Trimble has collected an assortment of vintage dresses over the last 15 years. The store will rotate through the 1000 peace collection, which covers styles from the 1930s, 40s, and 50s. They will also have a selection of new handmade items and works from Pacific Northwest artists, rounding out the store’s offerings.

Endure is open Friday through Monday, 3 p.m. to 6 p.m., with extended weekend hours starting at noon. These limited hours will expand after they hire an employee later this year. Expect a rotating collection of mid-century modern furniture alongside other vintage items on display, and stop in to make special requests for that particular piece you are seeking.

Update: Endure closed at the end of April 2024. The storefront at 7848 SE Stark Street is now available for rent.


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