On August 21st, Storied Vintage opened its new Montavilla location at 7850 SE Stark Street after relocating from a 1,000-square-foot space at the Brooklyn Mall on NE Sandy Boulevard. This leap into a dedicated storefront reflects three years of business growth for store owner Jana Fulop. The family-run shop is still developing its hours during this soft launch, but Fulop anticipates hosting an official opening in early September.
Jana Fulop grew her furniture restoration career from a 20-year-long hobby that has roots in her childhood. She grew up outside Portland near Mt. Hood, where pre-owned furniture was more abundant and cost-effective than new furniture. That foundational experience and a desire to reduce consumer waste led Fulop on a life-long effort to rescue quality furniture that is difficult to find in contemporary stores. During her downtime from her marketing and interior design profession, Fulop would put on music and restore furniture for private resale or on commission. However, when the pandemic left her without a job, she made the leap to full-time refinished furniture sales. With the encouragement of Fulop’s spouse, the business grew from 100 square foot space to 1,000 square feet.
Not long after the Brooklyn Mall relocated from SE Milwaukie Avenue to NE Sandy Boulevard, curiosity prompted Fulop to look at a dedicated space where she could bring in her own partner creators and grow the company’s offerings. She was interested in the storefront recently vacated by Endure Vintage. However, she soon learned that Flipside Hats was moving into that smaller storefront, making their larger space with a 1,200 square foot showroom available. It was a tough choice to leave the comfort of her current situation and take on a larger, dedicated space. However, the location won them over. “The minute I walked in here, I’m like, ‘Yep, this is my store.’ It just works,” said Fulop. Even in the short time since she opened the doors, it has seemed like the right choice. “It’s been amazing, honestly, and the community has been fantastic. It’s just been really great, you know, some places you don’t get that,” remarked Fulop.
Although furniture and housewares are still arriving in the shop, Fulop has already filled the showroom with reconditioned items and new products that use reclaimed materials. Fulop tries to make sure she has reasonable prices on her items. Thinking back on her upbringing, she hopes people find essential items they can afford in her store alongside the higher-end showpiece furniture on display. The shop features a mix of styles spanning years of durable and creative furniture. “I’m not a purist in the sense that I have to stick to one style. I sell a little bit of everything. I do a lot of mid-century. I carry a lot of antiques and primitive pieces, such as art deco when it’s a good piece,” explained Fulop.
People can also find mixed animal prints on parchment from Whatif Creations. “Jesse is a local Portland artist, and she has all these funky animal prints. She was a social worker working with kids, and she’d draw little things for them to engage with. They would ask, ‘What would happen if you mixed a turtle and a giraffe? What would that look like?’ So she started making these [drawings], and then it turned into a full-time business for her,” said Fulop. Shoppers will find a collection of jewelry made from vintage 1970s tiles alongside other adornments on display next to the sales counter. Throughout the store, visitors will discover hardwood products made by Tropical Salvage. For nearly 30 years, that company has imported discarded wood from Indonesia to build furniture and homewares.
Managing a business will be a balancing act for someone like Jana Fulop, who is primarily interested in doing restoration work and needs that production time to ready items for sale. Fortunately, her niece watches the shop a couple of days a week, allowing the shop owner to work in the back, refinishing furniture or working on operational issues. However, she will also bring in more per-owned items that do not require refinishing. Additionally, partnering with environmentally friendly companies like Tropical Salvage is another way for the store to have inventory on the floor that does not require constant sourcing like the pre-owned items.
Fulop is happy with her move to Montavilla and looks forward to adapting the shop to meet local tastes and interests. The shop’s name comes from her desire to share stories through the pieces on display. With the large windows and skylights filling the sales floor with natural light, each classic piece of unique furniture can show its history and its refreshed potential to continue life in another home. Storied Vintage is open from 11 a.m. to 6 p.m. Tuesday through Friday and 10 a.m. to 6 p.m. on Sundays. Jana Fulop and her husband are Seventh-day Adventists and do not work during the day on Saturdays.
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