Tag: Flipside Hats

Flipside Hats Opens November 1st

Flipside Hats officially reopens in its new location on Monday, November 1st. The apparel maker relocated operations to 7850 SE Stark Street from the 4400 block of SE Belmont Street this month, after an extensive renovation period. Many long nights went into the move, but staff have now settled into their new home and are ready to show off the company’s renowned product lines in the new showroom.

The owners of Flipside Hats bought the Montavilla building at the beginning of 2021. The decision to move to Stark Street stemmed from a desire to embed the business in the neighborhood, explained co-owner of Flipside hats Jacob Wollner. “We are a community business, and Montavilla is our home, our community.” Owning the building means they can safely put down deep roots as they further grow the company.

Until recently, staff would design, manufacture, and distribute the products from a single location. Before moving operations, Flipside Hats partnered with clothing producers to manufacture the company’s designs at different locations. Production remains local, with 90 percent of the product line made within the Portland Metro area. This new location supports the store and showroom upfront, with design, operations, and e-commerce fulfillment occurring in the back portion of the building.

Although not complete, the shop already emotes a mature retail experience. It features ample open space between intricate displays packed full of clothing accessories. Throughout the store, staff insert antique furniture and luggage into the layout, creating an antique aesthetic that softens the edge of the new construction. 

Although built-in 1946, the building received a substantial update this year. Crews completely replaced the storefront that previously served as an office. A modern aluminum and glass wall now extends the width of the building, offering expansive views of Stark Street. The extended height doors and taller windows pour sunlight onto the showroom floor. The natural finish of the reclaimed wood floor bounces that light around the room, creating a muted but rich illumination, even on a cloudy day. The owners removed the flat interior ceiling to reveal the barrel vault roof structure in a bold embrace of the building’s form. The curved wood planks show grey stains from their original use as forms for the building’s concrete walls. The rough finish overhead sets the tone for the function of this space. It is not only a place for retail but where creators design the next season’s products, just beyond the rolling barn door behind the cash wrap.

Flipside Hats’ store serves two roles for the business. It is principally a retail shop ready to provide customers with whatever new product the company offers, but it is also a showroom featuring the complete product line. Flipside Hats and their other brand, Hats for Healing, rotate product lines twice per year—retailers from all over the country stock their store shelves with selections from the Fall-Winter and Spring-Summer collections. This storefront allows buyers to view the company’s offerings in a retail presentation. Due to the variety in styles created here, very few retail chains sell the full assortment of products. This showroom is the one place that has all available items on display. Currently, all but 15 hat lines are out on the sales floor. Wollner expects to have the remaining hats out soon.

Starting Monday, the shop is open to the public from 9 AM to 4 PM weekdays and 11 AM to 6 PM on the Weekends. Staff plan to adjust store hours based on seasonal changes and customer feedback. They are excited to be open in Montavilla and ready to outfit you for the Winter weather or assist with your holiday shopping.

Dual Storefront Remodel on SE Stark

Yesterday, construction crews began installing the new aluminum and glass storefront at 7850 SE Stark Street. The owners of Flipside Hats bought this building at the beginning of the year to become the new headquarters and factory for their apparel company. When completed, two new shops will occupy this space.

The majority of the building will support hat production, retail, and other business operations for the company. However, Flipside Hat owner Jacob Wollner thought the showroom did not need to occupy the entirety of the storefront. There was an opportunity to split the space and create a second 609 square-foot shop for another tenant. That second storefront will have a separate main entrance and restroom. Wollner explained that it would be an ideal space for a small flower shop or jewelry store. Although prospective tenants have shown interest, none have committed to opening there.

Image courtesy Flipside Hats

The buildout was delayed by a slower than expected city permitting process and a personal matter that took Wollner out of the country. Until recently, the installation of six gooseneck barn lights above the windows was the only outward sign of construction at the site. Now work has ramped up again, and progress is visible. Wollner’s full vision of the building has taken form now that the new aluminum and glass storefront is in place.

Image courtesy Flipside Hats

The building began its existence in 1946, housing the Hook Cycle Shop. Later, Mt. Tabor Schwinn Cyclery took over the space until the mid-1980s. In 1998 a group bought the building for their business, Electronic Claims Services. At that time, the owners removed the storefront and transformed the structure into an office building. This current renovation work is restorative, bring back the shopfront appearance lost in the last century’s remodel.

Image courtesy Flipside Hats

Soon, Flipside hat staff will relocate from their current store at 4438 SE Belmont Street to this new Montavilla location. For twenty years, the building has had its shades drawn and doors shut to the neighborhood. However, even before the store opens on Stark Street, this refacing project will reconnect the continuous retail on the block. Once again, the inviting light of shops will shine out onto the sidewalk and guide shoppers along Montavilla’s historic main street.

Image courtesy Flipside Hats

Flipside Hats Moving to Stark Street

Portland-based hat manufacture Flipside Hats is relocating to Montavilla later this year. In late February, the company purchased 7850 SE Stark Street to become the new production hub and retail showroom for the nineteen-year-old clothing maker. Upgrades to the company’s future location are in the planning phase, with a tentative opening date in the fall.

Although the hat maker sells most of its products through wholesale channels, the showroom will offer direct-to-consumer sales. Flipside Hats owner Jacob Wollner expressed his enthusiasm for the new location, “We are super excited to move to Stark Street and the Montavilla area.” The showroom’s placement at the center of Montavilla Town will increase walk-in traffic, spotlighting the American-made and sustainably produced work from this apparel manufacturer.

Efforts to restore the former home of Electronic Claims Services into a retail location are already underway. Issued April 8th, permit 20-227665 changes occupancy for the building from Business to Mercantile and proposes a reconfiguration of interior walls. Demolition of two front rooms will create an open area street-side, eventually becoming the showroom. Crews will remove the drop grid ceiling above the front area and expos the entire vertical space to the retail floor below. New LED track lighting replaces the older fixtures to create commerce-friendly lighting. Other alterations are likely as the new owners begin the redesign process.

People interested in a preview of Flipside Hats’ showroom should visit their current location at 4438 SE Belmont Street. They are open seven days a week, from 11 AM to 6 PM on weekdays and weekends from 11 AM to 4 PM. That location will stay in operation until the business and its eight staff relocate to the renovated building on Stark Street.

Mixed manufacturing and retail historically perform well in the area. Located just a block away from Flipside Hats’ building, Union Rose successfully combined clothing production with an existing storefront business. Montavilla retail is known to favor locally created products, and this latest addition strengthens that reputation. Look for activity at the site to increase over the summer as staff prepares the space for opening.