Plaza 205 – Montavilla News

Crowds of eager shoppers packed the queue outside Portland’s first 99 Ranch Market on August 16th for the Pan-Asian grocery’s opening day celebration. Attendees waited in a one-hour-long line to enter the new 40,174 square foot store and waited another 25 minutes to check out. Inside, people found a brightly LED-lit and fully stocked store featuring fresh produce, live seafood, meats, housewares, and foods from domestic and Asian suppliers.

A large crowd of shoppers waits in line under a tent for the opening day of 99 Ranch Market in Portland, showcasing a diverse group of people excited for the new grocery store. — *_{Crowd waiting in line under event tents}*

The opening ceremony, featuring a lion dance, started just before 8:45. Then, organizers asked people to join the waiting area that had already grown beyond the double event tents constructed to shelter guests. Under the white canopy, a zigzagging felt rope controlled a holding area that felt more fitting for an amusement park ride queue than a store opening. However, it remained full for hours after the 9 a.m. launch, as Portlanders showed a large-scale interest in seeing inside this long-anticipated store. Event organizers kept the shop at a reasonable capacity, waiting for people to leave before letting new patrons enter. The crowded store was always functional with minimal challenges caused by competing interests in items blocked by the checkout line that wrapped around to the back of the store.

Crowded checkout area inside Portland's 99 Ranch Market on opening day, with shoppers in line and carts filled with groceries.

Interior view of 99 Ranch Market showing busy shopping area with customers browsing fresh seafood and meat displays, colorful signage overhead, and a variety of products in a well-lit environment.

The store’s designers utilized an open ceiling configuration painted matte black, with much of the lighting hung low off the product shelving. The overhead illumination bounced back up from the polished concrete floor, making nearly all angles of merchandised space bright and easily seen. Hanging banners helped direct people to the food items they desired and sell the attributes of the shop’s selection.

Exterior view of the 99 Ranch Market during its grand opening, featuring a decorative entrance, balloons, and a crowd of attendees.

Shoppers can visit 99 Ranch Market from 8 a.m. to 10 p.m. daily at 10544 SE Washington Street in the Gateway District east of Mall 205. The grocery destination has become the new anchor tenant of Plaza 205, operated by the Red Mountain Group, which is revitalizing the older shopping center with many Asian-American focused businesses. People can expect to see continued expansion at this location, including the opening of Teso Life, a Japanese fashion casual department store with a planned launch at the end of 2025.

Article and photos by

Jacob Loeb

Promotion: Check out East Portland News as it continues to advocate for and report on outer East Portland. You will find frequently updated articles and an archive of more than 5,000 stories written over the past 20+ years alongside a robust Community Calendar of events.

After a long permitting and planning process, construction is beginning again on East Portland’s first 99 Ranch Market location at 10546 SE Washington Street. The highly anticipated Asian grocery store’s progress slowed after the property owner made exterior modifications to the storefront and installed new demising walls to create smaller storefronts flanking 99 Ranch’s entryway. The Plaza 205 buildout created a larger floor plan for the grocer at the back of the space while making room for complementary businesses along the shopping center’s frontage.

Since 1984, 99 Ranch has grown from its Westminster, California, origins to become one of the largest Asian grocery chains in the country. Store designs prioritize vibrant interior signage and constant display themes. Visitors can find an array of imported or domestic packaged food, freshly prepared dishes at the deli, and grocery staples that support most Asian culinary traditions. Since the company revealed this location’s planned opening in 2023, many Montavilla News readers have expressed their excitement for its arrival and have lamented the build schedule’s length.

Recently, crews began cutting trenches in the concrete floors to run electrical, water, and drain lines for the new food display and storage equipment. Workers are erecting metal stud walls separating the backroom operations from the large sales floor with its exposed wood-beam ceiling. Crews will polish and seal the concrete flooring throughout the store, adding a stone element that complements the darker color pallet used in many of the company’s grocery stores. When completed, this location will offer up to four sub-tenant spaces for restaurant and retail vendors within the entryway area. Each space has full-height walls between units, and 99 Ranch Market provides all utilities.

Eight standard conveyor-belt-fed registers and four self-checkout lanes near the front of the store separate the vendor area from the grocery operations. Along the west wall of the market, designers placed the hot deli, extensive meat department, and seafood area with live seafood tanks. Produce displays will occupy the frontmost half of the eastern edge of the store, and coolers will wrap around from the produce department’s east wall along the back wall.

*_{Applicant Illustration of sign size increases included as part of LU 24-073292 showing 99 Ranch sign would increase from 60 SF to 150 SF}*

The Plaza 205 property owners adjusted the exterior design of the building to promote 99 Ranch Market as the anchor tenant, raising its entry arch to become taller than the adjacent parapets. This increased wall space allowed for a larger store sign but required a Design Review approval to allow the 99 Ranch Market sign to exceed the 100 square feet of maximum area per sign standard and increase the allowable sign sizes for the new tenants taking over the other retail areas around the grocery store. LU 24-073292‘s reviewing Staff Planner concluded, “The proposed signs are designed to be well integrated with the building as well as the neighborhood. The addition of signs identifying the building occupants will strengthen the relationship of the building with the neighborhood and enhance the visual interest of the streetscape while bringing a greater sense of identity to the area. The proposed signs do not produce a negative effect to the pedestrian environment in the adjacent sidewalk rights-of-way and adds visual interest to the building, both day and night.” The building sits over 300 feet back from the street, and the increased sign area should improve visibility for people passing the shopping center on SE Washington Street.

Crews will continue to work on this new grocery store over the coming months. Businesses interested in becoming a sub-tenant at this store can contact TAWA Leasing by calling 714-521-8899 or emailing leasing@tawa.com. Shoppers can expect to hear more about opening dates by following 99 Ranch’s social media or the company’s website.

Article and Photos by

Jacob Loeb

Note: Title image digitally edited by MV News to show 99 Ranch sign as originally proposed in permit drawings. Finale store signage will differ and include FRESH PRODUCE, LIVE SEAFOOD, HOT DELI, and BAKERY under the 99 Ranch Market logo based on LU 24-073292 DZM documents

Promotion: Montavilla News is supported by contributions from businesses like Otter Wax, a neighborhood producer of small-batch specialty goods handcrafted in Portland. Using only natural ingredients, they make modern care products that are steeped in tradition. We thank them for their support.