This Friday, July 8th, the Academy Theater will bring back Revival Film Programming in addition to showing first-run movies. The owners of the iconic Montavilla second-run venue converted it to a first-run theater in February 2022. Now, they will screen two older titles per week alongside the latest Hollywood films.
The change earlier this year helped the theater stabilize its income after the pandemic hurt ticket sales. However, many patrons lamented the loss of classic films from the rotation of titles shown. This update will please a segment of the Academy Theater’s customers while continuing to serve the lucrative first-run movie audience.
Although the Academy Theater continued to show some classic titles since the switch in February, this marks a long-term investment in balancing the community’s old and new entertainment interests. Located at 7818 SE Stark Street, the inaugural updated programming will feature The Goonies (1985), Wet Hot American Summer (2001), Thor: Love and Thunder (2022), and Minions: The Rise of Gru (2022). Each movie will have two daily screenings on one of the location’s three screens. Keep an eye on the company’s Instagram account for future announcements regarding your favorite older film’s return to the big screen.
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