On April 26th, Devout Rcrds held its grand reopening in its new location at 7115 NE Glisan Street after a long hiatus. This highly specialized store focuses on metal music in all its varieties. Redevelopment pressures forced the shop to move several times within Portland’s Inner Eastside, and the pandemic caused the owner to close the shop for years. However, better leasing opportunities in Montavilla are giving this store a new life in an area that has regularly welcomed this genre of music store.

Store owner Stevie Floyd keeps a lowkey shop and depends on a particular type of customer seeking her extensive collection of underground metal, death metal, black metal, and doom metal. “It’s not for everyone. I don’t wanna waste people’s time or mine. It’s a very niche thing,” said Floyd. She designed the store with minimal window dressing. Even the lettering of the shop’s name is hard to read at a glance. Floyd does not want to confuse anyone who may think this is a general-purpose record store.

Although curbside promotion is not part of the plan for this storefront, foot traffic will factor into reaching Devout Rcrds customers. Through a coincidence, this store will open a block away from City Noise Records, which specializes in punk and metal music. “It was so weird,” recalled Floyd. She was looking at a potential retail space adjacent to her friend’s store, Black Water Records. “I met the owner of City Noise there and said, ‘Oh, I was just looking at this spot, but it’s a little too small. Whatever, I already signed a lease somewhere else, but I just wanted to see if this could be a backup.’ He said, ‘We’re signing a lease. Where’s your new store?’ and I said, ’71st and Glisan.’ and he said, ‘Really, I just signed a lease a couple of months ago at 70th and Glisan.'” Floyd is not concerned with the unintentional proximity of the two stores. “Record collectors go to every record store. So it’s totally fine. It was just really random and funny.”

Previous versions of Devout Rcrds included a cafe, but Floyd recognizes that NE Glisan already has a good coffee selection and does not want to cut into that market. However, as with the last locations, the shop will carry more than metal music and band t-shirts. “I sell herbs and tinctures and plants. I have a little plant store in the front with plants I grow,” explained Floyd. The Glisan shop is the fourth and final iteration of Devout Rcrds. Floyd took some time after the last closure and previously interrupted reopening before she felt it was a good time to try again. “I had finally had it with Morrison Street and then kind of gave up for a little bit on reopening my record store.” Now, with some time to regroup, Floyd wants to give one last effort at building the store she envisioned and is putting all her efforts into making it the best version of Devout Rcrds she could make.

For Floyd, a strong reopening started with finding the right location with a local landlord who cared about their property. “I had a lot of requirements in mind, but the number one thing was a private landlord, a real person I can talk to. So I found this really cool couple that built this building in the 80s with his dad. It’s a solid building, very affordable, and I can call them whenever I want. They’re real, genuine people,” said Floyd. She explained that maintenance issues ignored by the out-of-town property owner halted past attempts to reopen in a new location. This Montavilla location is the former Spencer’s Appliances storefront, and that company’s founding family still owns the property. They have a strong connection to the Montavilla neighborhood and favor independent businesses.
Devout Rcrds is open three days a week, Friday through Sunday, from 2 to 8 p.m. People can follow the store’s activities on the company’s Instagram page.
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