White Rabbit Will Wait

The much-anticipated opening of White Rabbit Cafe and Bakery will have to wait until 2021. Morgan and Jax Hart have postponed the launch of their new brunch spot to preserve the restaurant’s original intent, which could not exist with current restrictions. Instead, they will lend the space to their other creations. Starting August 14th, 7940 SE Stark Street will become Heartbreaker Market.

The original Hungry Heart Bakery location, at 414 SE 80th Ave, will temporarily become an ice cream focused shop, serving Heartbreaker ice cream by the scoop, and pint. The transformation of the 80th Ave location will happen in the coming weeks.

According to Morgan Hart, postponing White Rabbit was the only reasonable choice if they were going to open the location as envisioned. Staff expressed that they are not conferrable offering table service at this phase of the pandemic. Brunch is inherently a sit-down experience. There was not an elegant way to make White Rabbit takeout friendly. “Nobody does Eggs Benedict takeout,” said Morgan Hart. “it would be mush.” For the Harts, this was not White Rabbit’s time to open.

Courtesy of Hungry Heart PDX, LLC

Construction at the new restaurant has been underway for months, albeit slower due to social distancing. The Stark Street location is mostly completed now, except for booths and other dining room finishes.” The kitchen looks like a kitchen [and] the counters are looking beautiful,” exclaimed Morgan Hart when describing the progress. This level of completion at Stark Street is sufficient for takeout services. The Harts did not want to waste the opportunity to use the new larger kitchen and prep space. Moving operations to the Stark Street location will be a relief for the seven staff members who have been trying to make do in the smaller kitchen on 80th Ave.

Heartbreaker Market will not provide table service at this location. As Hungry Heart operated down the street, they will continue to serve takeout through zero-touch sales. They plan to expand the menu at the Stark Street location, incorporating some of the takeout friendly options intended for White Rabbit.

The fully implemented White Rabbit will open in January 2021. At that time, Hungry Heart will return to its old location. The Hungry Heart menu will then adjust to focus on sweets, with savory items remaining on Stark Street at White Rabbit.

The Harts have a strong vision for their restaurant creations and compassion for their staff’s wellbeing. That has guided them to look to a longterm perspective when planning around this pandemic. They expect to be in Montavilla for many years, making proper execution of their vision more important than a hasty opening.