On November 13th, Endless Wonders Books opened a sales corner at Hungry Heart Bakery, 414 SE 80th Avenue. The new integrated business relationship between the distinct companies adds operating hours to the storefront while offering a selection of titles featuring marginalized communities or written by authors identifying as members of underrepresented groups.
Owners Zo Nicole and Mags Burke created Endless Wonders Books as a mobile and online bookstore before meeting Hungry Heart’s owner, Jax Hart, at a pride pop-up event at the Jupiter Hotel. That introduction eventually led to the book seller’s first store location after a string of positive interactions, bringing them to the neighborhood. “We did the street fair circuit this summer, using it as an opportunity to meet different neighborhoods. We had a really good time at the Montavilla Street Fair and knew pretty quickly that we were ready to think about something more long-term, rather than going to new places every weekend,” recalled Burke. “We did a three-day pop-up here in [Hungry Heart], and it was really fun and felt good. So we asked Jax if we could have a longer-term conversation.”
Nicole describes themselves as a lifelong reader who grew tired of a tech career and used a layoff as the catalyst to pursue a dream of opening a bookstore that would surface works that include often overlooked or inaccurately represented communities. “I grew up never really seeing myself necessarily represented in literature, and I know that’s true for a lot of other people. I also believe that being able to read stories of folks that are from different backgrounds as yours can help build empathy and understanding.” explained Nicole. They felt uplifting those stories “severely underrepresented across traditionally published books” was critically needed in this current point in America’s social trajectory. Burke added that they “hope that having a bookstore with this focus will give people avenues to drive towards action, not just reading books and expanding their perspectives but also letting that impact them to take action in some ways.”
Although the titles selected by the booksellers are purpose-driven, they created a general-interest bookstore that carries many genres and serves a wide age range of readers. They have picture books for preliterate customers alongside titles written for middle graders, young adults, and adult readers. Visitors will find books shelved in a traditional manner that honors the content ahead of the community. “We don’t categorize by identity. We categorize by genre,” explained Burke. “Within a genre, multiple identities are represented because we believe that integration is how we actually exist in the world. We don’t have a black southern American versus a Nigerian section versus an AAPI (Asian American and Pacific Islander) section.” The store staff can help customers find works by or including specific identities, but that is not how they anticipate customers will browse the bookstore’s catalog.
The bookstore’s path to brick-and-mortar has progressed quickly, and the owners feel that they will one day expand into a dedicated space. However, the embedded store within the Hungry Heart Bakery feels like an ideal location to meet readers outside the digital world, allowing people to connect with others while exploring written works. “One thing I love about growing up and going to indie bookstores is grabbing a book off the shelf, finding a comfortable chair, and reading the first chapter or picking out a couple of poems from a poetry collection,” said Nicole. “Just seeing if you’re vibing with it or not.” The partners also envision the store as a place to help people find books to gift to readers who are not seeing the subjects they want elsewhere. “It’s one of the most fun moments if someone comes in saying, ‘my 15-year-old is bored with reading this and starting to get interested in that, can you help me pick out a book?'” said Burke. They will have hundreds of titles available on the shelf and even more available via the online store. The offer local delivery in a six-mile radius centered on SE 58th Avenue and Division Street.
Endless Wonders Books has overlapping hours with Hungry Heart Bakery: 8 a.m. to 6 p.m. on Thursdays and Fridays, and 8 a.m. to 5 p.m. on Saturdays and Sundays. In the morning, the bakery staff can assist customers who are looking to buy a book, a gift card, or other merchandise the bookstore sells. Zo Nicole starts work mid-day, recommending titles to shoppers and covering Hungry Heart’s sales counter. “The Hungry Hearts staff will be able to ring people up for their bookstore purchases in addition to their coffee and pastries, burritos, whatever else they’re getting. And then I’m coming in by noon every day. I’ll be here to help folks with book recommendations, ringing them up for any cards or prints, and I’m also keeping [Hungry Heart’s] coffee and pastry service going into the evening,” said Nicole.
This dual-occupation of the SE 80th Avenue storefront off the Montavilla SE Stark main street adds four hours to the popular Hungry Heart Bakery while bringing a bookstore back to the area. The owners encourage readers to stop in and browse the titles, and they will gladly speak with customers about expanding the selection to meet the literary needs of visitors. The shop strives to showcase the works of small publishers, and visitors are likely to find titles and voices not well represented in other bookstores.
Promotion: Montavilla News is supported by contributions from businesses like Greg Beddor – SEO Specialist, an Oregon based digital marketing consultancy. The company markets customer’s websites and provide SEO services to grow their business. We thank them for their support.
