Last week, the seventh annual Around the World in 82 Dishes began along the entire length of 82nd Avenue in Portland. The business district’s promotion runs for two weeks, concluding on November 6th. The event highlights a wide selection of dining destinations on 82nd Avenue with a focus on multicultural flavors found along the busy roadway. As an incentive, the event organizers created a contest that enters participants into a drawing for multiple $50 gift cards.
Although any food and drink-related business on 82nd Avenue is eligible for the contest, a group of Montavilla eateries are featured participants in this year’s event. Most of the food carts at The Yard at Montavilla are on that list, along with Sebastiano’s. That level of participation yields increased promotional exposure and includes free digital menu services from Foodi-Menus. Ads for the event are currently running in local news publications like Willamette Week and the Portland Mercury, along with Instagram. Koin 6 News featured the event last Wednesday, showing off foods from vendors at the neighborhood food cart pod.
The contest is just one part of this event, presented by the 82nd Avenue Business Association with funding from the American Rescue Plan and Portland’s Bureau of Transportation. The two-week-long food celebration focuses on the diversity of Portland by exploring tastes from cultures across the globe. Many establishments are owned by immigrants that bring their culinary skills and enthusiasm to the foods they serve. Around the World in 82 Dishes seeks to spotlight those businesses and bring people out to East Portland during the traditionally slow season for restaurants.
The appreciation of food alone is not the only motivator for people to participate. The contest for $50 gift cards is a strong incentive to draw people out to the district, even during rainy weather. Interested contestants can use the BabbleBuy mobile app to find locations and post on social media with the hashtags #82ndFoodies and #82Dishes. Those who want to avoid using the mobile app can post on Instagram, Twitter, Facebook, or TikTok using the two hashtags.
There are only a few days left before the event concludes, but that leaves plenty of time to get out and visit your favorite location or experience someplace new. Keep up to date on the event at 82dishes.com, and bookmark that site to stay informed about next year’s Around the World in 82 Dishes.
Disclosure: Montavilla News is a member of the 82nd Avenue Business Association and the author of this article serves on the board.