October 4th, Sebastiano’s announced their intention to close the original Montavilla location at 411 SE 81st Avenue and move operations to Sellwood. The transition will happen in early 2024 after completing construction at the new shopfront. For the owners, this difficult choice resulted from steady growth and a pragmatic investment in their business.
Since opening in June 2020, Sebastiano’s Sicilian Deli has increased its citywide brand and expanded its customer base, often bumping into the limits of the sub-700 square foot storefront on SE 81st. The pandemic prevented the store from offering indoor seating at launch. By the time restrictions were lifted on table service, kitchen operations had already expanded to take over the entire shop. Over the years, owners Elise and Daniel Gold invested in sidewalk coverings, parking lot tents, and food trucks as a way to make their constrained space support onsite dining while expanding their offerings.

In May, the Golds leased a second location at 8235 SE 13th Avenue to serve as a production kitchen. A healthy farmers market presence, event popups, and diverse menu items require a full commercial kitchen that will not fit in their current location. Even as they worked on that new 2000-square-foot space, the Golds intended to keep Montavilla at the center of their business. However, the kitchen space at SE 13th and Umatilla Street had enough floor area to support a respectable amount of customer seating, and the other restaurants around the Sellwood storefront were creating substantial foot traffic.
The opportunity to create a quality indoor dining experience for their customers appealed to Daniel Gold, and it was not something he could accomplish in the existing Montavilla storefront. “All the cool and quirky things that we’ve gotten good at – whether it’s popups, aperitivo, special meals or, you name it – in that [new] space, we can do those sorts of things on a daily basis and provide seating.” Even before completing renovations, the purpose of the Sellwood shop shifted towards a full restaurant format and a true second location.

With rising build-out cost and cautionary tales from other multi-location restaurant owners, the reality of running two locations became apparent and now seem excessively ambitious to the Golds. Although the couple are no strangers to taking on business challenges, running both restaurants full-time would stretch the family business thinner than they would like. The practical choice is to focus on one location that can serve all their needs and free up a mighty micro kitchen for another startup business. Daniel Gold feels the affordable space that hosted their creation is one of the factors that helped Sebastiano’s pass the three-year mark where most restaurants fail. He is looking for another fledgling business seeking the same opportunity they had to take over the Montavilla space.
Even after transitioning to Sellwood in the new year, Sebastiano’s will continue its Montavilla presence at the Farmer’s Market and potentially hold special events with other businesses. Daniel Gold expressed sadness regarding this change. The connections within the community have been greater than he imagined when starting this journey, and he hopes people will still support them in their choice. There are still several months before Sebastiano’s moves, and all their regular customers will find an enhanced dining experience at the new Sellwood location in 2024.
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